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Honda pulls plug on all-electric E minicar in Europe after just 3 years – what went wrong?

Honda Europe

Honda has confirmed it is nixing sales of its E minicar in Europe after steering well short of its already modest sales targets during its first three years on the market. Honda appears to have missed the mark on this initial entry into EVs but looks to learn from the experience as it looks toward a more electrified future.

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Honda to invest $40 billion in EVs and $340 million in solid-state batteries, but will rely on hybrids well into 2030s

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Honda CEO Toshihiro Mibe has truly begun to wake up and smell the EV coffee lately, making several big announcements in 2022 that pertain to expanded electrification. In its latest news, Honda plans to invest about $40 billion over the next decade to deliver 30 BEVs around the globe. Despite this effort and additional funds allocated toward solid-state battery development, Honda is still very much in love with hybrid vehicles and plans to continue to promote them.

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Honda announces all new models will be electric after 2030… but only in China to start

Honda Electric

Honda has shared details of a comprehensive electrification strategy that includes two production vehicles and three concepts donning a new “e:N Series” electric branding. The Japanese automaker plans to introduce 10 Honda-brand EV models in the next five years, but only in China. That being said, Honda stated that it “envisions exporting these models from China” as well… someday. 

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HONDA e — Is this the ultimate Urban Electric Car?

The Urban EV concept burst onto the scene at the Frankfurt Motor Show three years ago. With its “cutesy faced” front end, Honda had found a forward-looking design to spearhead its electric car efforts, and with a similar face at the rear, it appeared attractively retro, too. While the eventual design lost a few elements in translation, it looked like Honda had hit a home run. In the end, though, while they swung and hit, have Honda ultimately played it too safe?

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Honda CEO says ‘There will be no dramatic increase in EV demand’

Honda CEO Takahiro Hachigo

Honda CEO Takahiro Hachigo wants to plot a new course for the Japanese automaker. He plans to simplify the product line, overhaul the production process, and re-align engineering resources to work on new technologies such as driver-assist features. However, EVs are not a priority. “I do not believe there will be a dramatic increase in demand for battery vehicles,” he told Automotive News this week.


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Honda works on second EV, quits diesel, and puts hydrogen on hold

There’s no doubt that Honda fell behind on electric cars. Beat up the company as much as you like about its meager EV offerings to date. But also consider signs that the Japanese automaker is slowly correcting its course. In addition to introducing the small Honda E in Europe next year, Honda is working on a second EV for about 2022. Other small victories include quitting diesel, putting hydrogen indefinitely on hold, and agreeing with California’s emissions standards. 
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