referral program

Tesla quietly announced early this morning its third referral program with a chance to win a Model X P90D and a tour of the SpaceX headquarters in Los Angeles. Tesla’s referral program returns after a two-month break and very successful two initial competitions.

The company is trying something new with the latest version of the program, which will not really be a competition this time.
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The second trial period for Tesla’s referral program will end tomorrow with no word about a possible renewal, although it’s likely considering the success of the program. The top referrer currently has 188 referrals – breaking his own record of 100 during the last period from August to October.
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Tesla Motors announced the renewal of its $1,000 referral program for the Model S for 2 more months after the end of the first trial period on October 31. It’s fair to say that the program was a success with a single Model S owner selling 100 cars in only 3 months and hundreds of top referrers selling several thousand vehicles.

The company introduced a few new prizes for top referrers including free Ludicrous P90D Model S’s and invitations to the unveiling of the Model 3 expected in late March 2016.
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Three months ago Tesla announced a referral program for Model S owners. By referring someone who ends up buying a Tesla Model S, the owner gets $1,000 credit from Tesla to put toward accessories, service or a car, and the new buyer gets $1,000 off his new Model S. The program is only in a “trial phase” until October 31, but the deadline is also a competition for top referrers.

Today, less than two weeks before the end of the trial, the automaker upped the ante by announcing that those who make 5 referrals will receive a Tesla Powerwall for free…
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In an email to Model S owners today, Tesla CEO Elon Musk confirmed the company’s new referral program “seems to be working” and they are removing the 10-referral limit. More than 9 Model S owners have already referred 10 or more leads which turned into sales.

The company is also adding one more reward to the program. Now not only the first owners to get to 10 referrals in each region (North America, Asia and Europe) will get a free Model X, but the customer who makes the most referrals by the end of the program in October will be able to trade their current Model S for a brand new fully loaded Ludicrous P90D Model S for free.
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Last month Tesla announced a new referral program for Model S owners that will run as an experiment through October. If you refer the Model S to a friend, your friend will get $1,000 off the price of his new car and Tesla will credit you $1,000 for your referral, which you can apply to any purchase with the company, like a new car, service center visit or accessories.

Now dealership are pushing back against Tesla’s program. California’s main dealership lobbying group sent a letter to the director of the California Department of Motor Vehicles, Jean Shiomoto, to ask his agency to crackdown on the referral program.
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